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The history of the brand dates back to 1898, when a daughter was born to confectioner Josef Hipp from the city of Günzburg. Only the mother started having problems with breast milk - she was unable to feed such a horde of children.

By that time, the whole world knew about infant formula from the Swiss doctor Henry Nestlé, the founder of the company of the same name. The joy of the parents knew no bounds when it turned out that the babies liked such food.

The German was a very practical and enterprising person, he realized that the baby food he created could be a commercial success. Hipp began selling the new product in his confectionery, which had been in the family's possession for four centuries.

Local residents, having heard about the miraculous rescue of babies, immediately began to buy a product with the difficult name of Kinderzwiebackmehl Hipp. To meet the growing demand, it was even necessary to set up a small factory for the production of ground crackers. It was them that Joseph supplied to other pastry chefs.

At the age of 16, son Georg Hipp began to help his father by selling ground crackers in Munich, distributing the product among housewives. In the 1930s, the business developed so much that it became impossible to operate at the level of a conventional pastry shop. By that time, Georg Hipp was already in business. As a result, the Hipp Werk Georg Hipp OHG company was founded in the town of Ptaffenhofen. She is based there today. But the production of formula food was still largely manual.

Politics intervened in the development of the company - the rise to power of the Nazis led to the move of Georg to Munich. And one of his brothers even ended up in a concentration camp for criticizing the new regime. And even if the years of World War II spared the company, the post-war period almost killed it. The year 1948 was especially difficult, when the specter of bankruptcy was already hovering around.

The occupants saved the German company - Georg managed to negotiate with the Americans about a large order for baby food for school canteens. Also, the head of the company was able to provide himself with such a shortage of cocoa. The Americans provided good conditions and the affairs of the company, which had already nurtured three generations of Germans, began to recover.

In 1950, it became clear that the former basis, ground biscuits with milk, could no longer be the basis of a growing company. And Georg Hipp takes on the expansion of the range. By the early 1960s, his company was already offering mashed potatoes, complementary foods and formula feeds. And since 1958, all these products are packaged exclusively in glass containers. On the one hand, it was more hygienic, and on the other, it made it possible to better see the contents of the goods.

Since 1960, all products of the product have been manufactured using exclusively the latest biotechnology. This idea came to Georg in 1956 after meeting Hans Müller, the founder of bioorganics. This technique involves growing vegetables and fruits without the use of any chemical fertilizers.

And to grow the necessary ingredients himself, Georg even bought an abandoned farm near Ptaffenhofen. Since then, all of the company's products have been based on bioorganics. Over time, Hipp made agreements with other farms that also used the new technology.

In 1967, Georg passed away, and his son Klaus became the head of the company. He actively continued the family business. Klaus not only significantly increased production capacity, but also expanded the range of products. It was then that the colorful Hipp logo was born, which we know today. By 1980, HiPP GmbH already had 60% of the entire baby food market in Germany.

And in 2010, Klaus Hipp said that although the birth rate in the country was falling, his company's revenues were growing. It turns out that more and more elderly and sick people choose baby food brand products. After all, these mixtures are great for those who have problems with teeth and digestion. Hipp products are in high demand in nursing homes and people after stroke. But the company itself is not going to change its priorities and create special products for adults.

Today, Hipp remains one of the most renowned brands in the world in the baby food market. This brand produces a wide range of organic food for children of different ages. The company is still family owned. It also owns several subsidiaries in different countries.


Watch the video: BEST BABY FORMULA EVER! HIPP FIRST INFANT MILK!


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