Remy Martin

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The House of Remy Martin occupies one of the main places in the line of cognac producers in France, rivaling only with Hennessy and Martel. In addition, cellar masters allow you to create truly unique aromas and tastes.

An elite drink begins its journey from the vineyards in the Fine Champagne province. There is a special soil rich in limestone. The special microclimate allows the vine to receive the ideal amount and combination of sun and moisture. Exceptionally valuable grapes have been growing on the slopes in this area since the beginning of our era. Strong ties have long been established between the growers and the cognac house. This cooperation took the legal form of an alliance called the Fin-Champagne Alliance. It covers over 60% of all local lands. Growers understand that they are more than just tending and harvesting vines, but they are also full partners of Remy Martin, helping to achieve that highest quality level.

And the Cognac House was created by the son of the winegrower and hereditary winemaker Remy Martin in 1724. By that time, he had already seen a lot in life and understood a simple fact - a strong business must always develop. That is why Martin became the first in the district to make alcohol from surplus wine, which he carefully sold. The winemaker offered this product during the years of poor harvest, when the price for it grew, and when prices fell down, he held it until better times. Such competent business management brought a good profit. Remy wisely invested these funds, acquiring land or lending at interest to his fellow winemakers. The same sometimes paid off with their allotments.

In 1730, the family moved to the Bouabrete estate. At that time, her lava was already a rather influential person with estates in Linieres and La Gashere. Unfortunately, in 1758, Remy's only son and heir Pierre died. The grandson, Remy II, was only 6 years old at that time. So the middle-aged man had to gather strength and continue doing business. Remy Martin passed away 15 years later, leaving his grandson a thriving business.

It should be noted that the founder of the company focused on acquiring land, and Remy Jr. came to the conclusion that for the business to flourish, one must still be a good politician. This helped him to form his family business in such a way that he could easily overcome all economic and political turmoil. But there were many obstacles - both the frosty winter of 1789 and the French Revolution. In 1821, Remy Martin II died, leaving a very prosperous business to the forty-year-old Remy III. The family's income even allowed her to move to Liniere Castle. It can be argued that this generation was the first who was not directly involved in viticulture and winemaking. The open-hearths were the largest farmers who did business prudently. In 1841, the management of the state passed into the hands of the fourth representative of the family - Paul Émile Rémy Martin. And the farm began to be called one of the largest cognac houses in the country.

Paul Émile continued the family business with honor. He was an educated, but at the same time gentle and kind person. Thanks to his intelligence, he achieved significant success, which helped to create the Remy Martin brand. It was this owner who drew attention to the most important thing in cognac - its quality. Paul Émile was one of the first in the region to switch from the sale of cognac from barrels to bottles. Thanks to him, the famous Louis XIII flask appeared. After all, it is Paul Emile who is the author of the House's trademark. And his hobby helped him in this. Martin was an amateur astronomer, so he chose the sign of Sagittarius for his product. After all, he is the patron of fire, alcohol and distilleries. This is how the famous centaur logo appeared. In 1874, 64-year-old Paul Émile gave way to his son at the head of the House.

However, the trouble came from where no one expected it. At the end of the 19th century, the invasion of phylloxera took place in France. She quickly destroyed grape trees. But Paul Émile Jr. did not pay much attention to this. Once the grapes are dying, then a new one must be planted. The Head of the House lived in reckless luxury, squandering money and not paying much attention to current affairs. By 1901, it suddenly became clear that the family business was in a deplorable state and badly needed outside help. Martin found it in the person of the young lawyer Andre Renaud. In fact, it was he who breathed new life into the House of Remy Martin. In 1916, Paul Émile Jr. asked the government to change his name to Remy Martin, which was granted.

Gradually, André Renault acquired more and more power, and after the death of Paul Émile the Younger, he completely took over the House. But for the enterprise itself, the change of ownership was good. In 1927, the first famous cognac, VSOP Fine Champagne, was released under the Remy Martin brand. The uniqueness of the new drink was that its name indicated not only its age, but also its geographical origin. André continued the quality course set by one of the Martin's, which turned out to be a winning one. They began to talk more and more often about the Cognac House. Andre himself decided to use a simple business principle - spend less and get more. Therefore, he created his own sales network for his cognac. But still, by the end of World War II, the House of Remy Martin remained small, selling only 6 thousand cases of cognac annually.

The marriage of Andre Renaud's eldest daughter in 1942 became important for the history of the House. Her chosen one was the restrained young man André Erjard Dubreuil, who was to surpass his father-in-law. Renault himself was quite scrupulous, categorical and impulsive. But these qualities did not prevent him from making strategic decisions. For example, he decided to produce cognac exclusively from alcohols of the Grand and Petit Champagne brands. His other decision was appreciated only by his son-in-law. Renault insisted on discontinuing the VS category in order to focus on the VSOP Fine Champagne brand. The decision turned out to be correct, although controversial. After all, VS cognac occupied 90% of the entire market, although it had to compete with very powerful rivals. Although the change in landmarks caused the discontent of skeptics, life proved Renault right. Two years later, the company was already selling 60 thousand boxes of its VSOP. So the drink with the image of the centaur began its victorious march around the world.

In 1965, André Renault died, and his company remained in the hands of his daughters and sons-in-law. André Erjard Dubreuil became the new Managing Director. He managed to conclude direct contracts, unique for those times, with winemakers from Champagne. Dubreuil got down to business eagerly - in 1966 he created an international distribution network for the product. In 1972, the famous matte dark green glass bottle for the House's best-selling beverage was born. The company grew, it acquired new assets, cooperated with Asian enterprises.

In 1990, a large holding, Remy-Cointreau, was created, which also included Champagne Houses, whiskey producers. In 1999, an American asset, Jeam Beam, was acquired, which expanded the distribution network. And in 2005, the Rémy Martin Cognac House legally formalized its relationship with 1255 winemakers of the Cognac region. The formed alliance has a stake in the parent company, which implies an interest in maintaining quality. Remy Martin became the first company to enter into such an agreement with winemakers of the Cognac region, with the central, best part of it.

Watch the video: Feel so good - Remy Martin ft. Ne Yo

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